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Create your own blend in 3 simple steps




Dark Roast
  • Choose the Beans

    You can choose a single origin coffee or blend two of our top quality coffees together.

  • Set the Roast Level

    Choose between 3 levels: Light, Medium, and Dark for different experience.

  • Design the Label

    Name your coffee, choose a color and font to create your unique bag.

  • Not sure where to start?

    Try our quick 10-question tasting profile to discover the perfect coffee for you.

    Start Quiz

Ready to craft your own coffee?

Customize Yours

Not ready to craft your own?

Take the Canoli

Genuine, Business-Like, Enjoyable

$18/12 oz

This blend of coffees is lightly roasted releasing a plethora of baked goods flavors from sugary pie crust and spices to a nice citrus acidity to cut the sweetness. Don't over think it, grab it, go on with your day and enjoy life.

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Take the Canoli

Try our featured house coffee, or go to our Marketplace. You’ll find uniquely roasted blends - coffees from everyday coffee lovers and those crafted by our coffee experts with years of roasting experience


Try our Tasting Kit!

Each kit contains six different types of coffee of varying origins, flavors, and roast levels. Order now, rank your favorites, and we'll recommend the perfect coffee for you!

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  • What is Persona Coffee Company?

    We’re a team of coffee, food, and drink enthusiasts. We love being able to work with great ingredients to craft the perfect cup of coffee. It is truly a magical feeling to create exactly what you want and we wanted to share that feeling with others. Persona coffee is about you creating your perfect cup, just the way you like it, just for you. We hope you enjoy.

  • Why is our coffee the best?

    We start with great green coffee sourced by licensed Q graders. It’s all 100% Arabica and delivered straight to the port of Oakland. We buy in small lots to ensure you’re getting super fresh green coffee which makes a better cup. From there, it’s a short trip to our roastery where we roast each coffee to order. We can’t make it ahead of time because we don’t know what you want!

    Great coffees, picked by you, roasted fresh to your liking. Our secret is giving you exactly what you want...not what we like or think you may like.

  • How do I return an item or received a refund?

    If your item is lost or damaged in transit, please let us know and we’ll roast and reship your order.

    If you’re not happy with a coffee you ordered, let us know and we’ll help you find a coffee you like free of charge.

  • What are my payment options?

    We accept all major credit cards. For corporate or wholesale accounts, we offer other payment options. Please email us for additional information.

  • How do I cancel my subscription?

    You can skip your next shipment, pause your subscription, and even change the coffee for your next order.

    If you’d like to cancel completely, we’re sorry to see you go. You can login in to your account and click “cancel” subscription. That’s it.

  • How should I store this coffee? How long will it last?

    First, here’s what not to do. Do not store your coffee in the freezer or refrigerator. It will absorb the smells. Repeat after me, I will not store coffee in the freezer or refrigerator. For optimal flavor, we recommend storing coffee in an airtight container, grinding before preparation, and consuming within 2 weeks of roast date. But we realize you have a life to live. So the good news is your coffee will not go bad if you don’t do these things. You may lose some of the more subtle flavor notes and brightness of the coffees but that’s about it.

    Let’s put it another way. Is pizza best fresh out of the oven? Most pizza cooks will tell you, yes, but most people enjoy leftover pizza just as much.

    This is your coffee. Do what you want. But over time the flavor will likely differ. As it is roasted to order, it’ll still be fresher than most grocery store coffees.

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